Is Customer Loyalty Dead?
An in-depth analysis of the behavioral elements of customer loyalty and the implications for consumers and marketers
Cole Fisher
Cole has worked in start-ups and agencies as well as corporate and partner landscape and has served in a variety of roles from creative and product to sales and strategy. Prior to working in the partner space, he was on the delivery side at Salesforce Marketing Cloud. A background in technical, strategic, product, and delivery expertise has instilled in Cole a passion and ability to step into any industry or customer engagement and provide a balance of creative, divergent solutions that still focus on efficiencies and effectiveness best suited to leverage native Salesforce product capabilities.
Salesforce Data Cloud and Master Data Management (MDM)
As I lean into more and more Salesforce Data Cloud conversations with customers, I’ve noticed some overlap and conflation in how Data Cloud is being perceived in relation to Master Data Management (MDM).
The Psychology of (p)salesforce | Volume 1
Utilizing testing, psychology/consumer behavior, and Marketing Cloud Personalization is more critical than ever when trying to keep up with the demands of the frictionless and convenience-focused expectations of customer experience.